St. Louis Rams Launch "Text to Donate" Campaign for Cancer Research at Siteman

Contact:
Jason Merrill
314-286-0302
[email protected]

ST. LOUIS – A new partnership between the Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine and the St. Louis Rams will allow fans at the Edward Jones Dome to fight cancer – from their seats at the game.

For the 2011 season, Siteman Cancer Center will be the recipient of new a season long “Text to Donate” program. During home games, Rams fans will have the opportunity to text “Siteman” to a special number, and a $5.00 donation will be made to cancer research at Siteman through The Foundation for Barnes-Jewish Hospital.

Those who donate will also be entered to win one of eight prizes:

Game ball used during October 2 Breast Cancer Awareness game (with pink ribbon).
Signed jersey from a Rams star player.
Signed helmet from a Rams star player.
VIP ticket package including pre-game field passes and lower level sideline seats.
Suite tickets including food & beverages.
Meet and greet with a Rams player.
Opportunity to stand on the field as the Rams players enter during team introductions.
First Pass of the Game.

“We’re excited about this unique partnership with the St. Louis Rams to help fight cancer,” says Timothy Eberlein, MD, Siteman Cancer Center director. “The Rams have shown a commitment to the St. Louis community over the past 15 years and we’re proud they have chosen us for this effort.”

“One of our organizational goals is to be a great community partner,” says Kevin Demoff, executive vice president of football operations/chief operating officer, St. Louis Rams. “We’re excited to partner with Siteman Cancer Center, an international leader in cancer research and treatment. We’re hopeful that this initiative will enable us and our fans to make a meaningful difference in the lives of many.”

Funds raised from the “Text to Donate” program will go to The Foundation for Barnes-Jewish Hospital’s Cancer Frontier Fund, a 10-year, $50 million initiative to support innovative research projects at Siteman Cancer Center. The goal is to speed up the pace of turning discoveries into new tests, imaging technologies, drugs, vaccines and other therapies to help every patient survive his or her cancer; or to stop cancer before it starts.